Product Strategy • Inclusive UX

Systematic by Design

Engineering-fluent product designer crafting AI-powered enterprise systems at Apple.
Frequently interrupted by a golden retriever!

See My Work
Tushar Roy with his golden retriever Rex
30+
Features Shipped
Across B2B, B2C, & internal tools I personally led
3.5M+
Users Impacted
Marketplace & Developer Platforms (2022-2025)
$80M+
Revenue Influenced
Through platform adoption and reuse (estimated)
94%
Task Success
Usability & accessibility benchmarks (2023)

Selected Work

Case Study 01 • HelpNow+

Workplace Support, Humanized

Impact
$36M+ annual savings unlocked
2x fulfillment productivity
94% employee satisfaction
"Finally, I truly feel supported at VMware."
Explore Story
Workplace Support System Redesign
Case Study 02 • DevHub

Developer Ecosystem, Unified

Impact
20,000+ developers impacted
Unified fragmented ecosystem
Streamlined development workflows
"This platform transformed how we build and ship products."
Explore Story
Unified Developer Ecosystem
Case Study 03 • VLP

Hands-On Labs Platform, Sold!

Impact
Legacy → Cloud platform transformation
Scalable lab infrastructure
New revenue stream unlocked
"The new platform enables us to scale beyond what we ever imagined."
Explore Story
Hands-On Labs Platform

About Me

Sharing our FY24 Design Goals at a team offsite

Sharing our FY24 Design Goals at a team offsite.

Engineer at heart,
Product Designer by calling.

I design enterprise platforms by making complexity understandable - for users and for teams building them.

What that usually means in practice:

Craft

I focus on systems over screens - patterns, platforms, and decision frameworks that scale.

I design with real constraints in mind: legacy tech, timelines, compliance, and real users.

I care deeply about inclusion and accessibility, because scale without inclusion breaks trust.

Collaboration

I comfortably facilitate across product, design, and engineering, often translating between them.

I’m at my best in messy, ambiguous spaces where the problem isn’t obvious yet - and where alignment matters as much as craft.

Community

I believe great work comes from mutual respect, psychological safety, and shared ownership.

I enjoy mentoring, peer feedback, and helping teams grow beyond the project at hand.

I believe the best part is the journey itself - embracing the mess, celebrating small wins, and having fun while building things that matter.

The Journey So Far

Apple · 2025 — Present

Information Security, AI-Assisted Workflows & Design Systems

Broadcom · 2023 — 2024

Marketplace M&A Integration, Cloud Security & Compliance

VMware · 2022 — 2023

Design Operations, Process Scaling & Team Topologies

VMware · 2020 — 2021

Developer Ecosystem, Design Strategy & People Leadership

VMware · 2015 — 2020

Service Design, Design Systems & Cloud Platforms

VMware · 2013 — 2015

Mobile Sales Apps & Internal VR Experiences

Apple / IBM · 2011 — 2013

UX Engineering, Front-End Architecture & Prototyping

Apple IBM

What it’s like to work with me

Tushar brings people together. His energy and commitment led to a standout enterprise culture. From internal conferences to engaging podcasts, Tushar was the driving force behind many impactful initiatives."
Joy Busse
Joy Busse Sr. Director of UX, Cribl
Tushar's talents extend beyond design - he is a problem solver. His leadership of the UI dev team allowed us to stay on course. It would be a privilege to work with him again."
Razz Cortes-Maceda
Razz Cortes-Maceda VP Digital Strategy, Bellco Credit Union
The most tenacious, creative, and funny person I've worked with. His mastery in inclusive leadership helped me grow tremendously. He always finds solutions - even in complex scenarios."
Ashlesh Londhe
Ashlesh Londhe Senior Product Designer, Mindstix Labs

Beyond the product

The Enterprise Design Podcast

Amplifying voices and breaking silos in Enterprise UX.

I co-created and hosted this 12-episode series to explore how we can humanize software at scale. We dive deep into the messy reality of Enterprise UX, bringing Engineers, PMs, and Designers to the same table.

Listen on Spotify

Let’s Make It Happen

Big ideas. Messy problems. Unclear paths.

That’s where the fun begins!

If you’re navigating any of that, or just need a sounding board for a complex enterprise challenge, hit me up.

Message me on LinkedIn

Looking for mentorship in career transitions, leadership growth, or bridging the design-engineering gap? I'd love to help.

Book a session via ADPList